Creator-first from the start

The Radical Idea Behind Our Success

When Ted Raad founded Trend Management, he had a simple but revolutionary vision: reshape how influencer management worked. While other agencies chased quantity of deals over quality partnerships (often hurting their clients' long-term success), Ted believed putting creators first would lead to better results for everyone.

He was right. After Trend Management took off, Ted launched our sister company, Trend Social—a full-service influencer marketing agency connecting brands with the perfect creators to drive sales.

Today, Trend Companies has expanded to include a thriving athlete management division and a product incubator helping talent create and launch their own brands and product lines.

All because someone decided to play the long game in an industry obsessed with quick wins.

A new era of influence

A new era of influence 〰