How Amanda West Reignited Her Confidence & Her Personal Brand
Amanda West (@almost_readyblog) is a fashion & lifestyle creator with an Instagram audience of over 800K followers. By mid-2024, she was hitting a wall — not just with her business, but with finding her creativity.
She felt:
Overwhelmed and discouraged by declining engagement and stagnant growth
Burnt out from chasing partnerships with no payoff
Worried she was losing the time freedom that she valued so deeply
Commissions were dropping. Partnerships were slowing. And the spark was fading.
The Pivot
When Amanda partnered with Elevate by Trend in August 2024, the goal was simple: stabilize, simplify, and scale. It was crucial to build a content plan around what Amanda values most: consistency, authenticity, and flexibility.
We implemented:
A repeatable content series to eliminate decision fatigue and establish consistency in the minds of her audience
Organic, yet strategic affiliate integration (LTK, Amazon, ShopMy), with a focus on high-converting brands Amanda already loved
A monthly email newsletter to stay connected to her most loyal, ready-to-shop audience
The Results
Since partnering with Elevate in August, Amanda has experienced:
178% increase in total affiliate link clicks over the 9-month period
Items sold jumped by 124%, with some of her most valued brand partners leading in volume and conversion
Our implemented series more than doubled engagement across all core metrics with comments and shares seeing especially explosive growth. This suggests higher emotional impact and shareability.
Newsletter open rates averaged 64%, outperforming industry benchmarks and driving consistent link clicks from her most loyal audience members
Her most engaged audience segment (top 10%) now accounts for over 70% of total conversions, thanks to better content alignment and retention strategy
Conversion rates on top-performing links reached as high as 33%
Regained clarity, confidence, and control — without sacrificing flexibility
Bottom Line
Amanda didn’t need a viral moment. She needed a system that honors her values and works with her real life. Once Elevate set the foundation, Amanda was able to stop chasing trends and start building real, lasting traction alongside her devoted team.